CINCINNATI (AP) — Picture this: A woman walking down the street wearing a dirndl skirt and bust-hugging bodice paired with ankle boots. Or a man sporting lederhosen — leather shorts, traditionally worn with suspenders — with a T-shirt and sneakers.
Wiesnkoenig (pronounced VEE’-sehn-koh-neg), the official supplier of lederhosen for the Munich Oktoberfest, is hoping its fashion-forward take on traditional German clothing takes off in America with the opening of its flagship U.S. store inside a Cincinnati brewery.
Michael Plangger, president of the German clothing store Wiesnokoenig, poses inside his new flagship store, Wednesday, Aug. 20, 2014, located inside the Christian Moerlein Brewery in Cincinnati. (AP Photo/Al Behrman)
Wiesnkoenig USA planned a launch party for the store Wednesday in Cincinnati’s Over-the-Rhine historic neighborhood, which was founded by German immigrants in the 1800s and is now home to a fledgling brewery district.
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