Of Means and Ends

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The Metropolitan Museum of Art is featuring a set of feminist trading cards from the late 70s called Supersisters that were designed to spread feminism to a younger generation.

Published in 1979, the Supersisters trading cards were a playful, informative, and accessible way to spread feminism to younger audiences. The series was inspired by Lois Rich’s daughter, an eight-year-old baseball-card collector, who asked why there weren’t any pictures of girls on the cards. With a grant from the New York State Education Department, Lois Rich and her sister, Barbara Egerman, contacted five hundred women of achievement and created cards of the first seventy-two to respond.

The sets featured artists, politicians, athletes, activists and more, and more than ten thousand sets were sold.

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